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It also marks the first time the chain has gone head to head with the competition: the Orlando SuperT is located approximately a half mile away from a new adult Wal-Mart supercenter. In fact, Wal-Mart pushed up the grand opening of its location by two weeks in order to beat Target and be the first supercenter in the neighborhood.But the specter of competition coatumes did little to dampen the crowds at the SuperT. Shoppers thronged to the official grand opening on Oct. 10, even though the store had soft-opened five buy and adult days before. Located on the opposite side of town from Orlando''s tourist spots, the SuperT is clearly gunning for local residents in this rapidly expanding, upper-middle-class coatumes residential community.

The 185,000-sq.-ft. store is slightly buy smaller than Wal-Mart''s 225,000-sq.-ft. unit and is open from 7 a.m. to midnight. The Wal-Mart supercenter operates around the clock.Target''s 16th SuperT is closer to the chain''s ideal format, according to one industry consultant, although it is similar to a unit that opened near Atlanta last spring, with adult some very coatumes visible merchandising changes.The presence of a full-service Starbucks, complete buy with seating and adult a pastry counter just inside the store''s left entrance, says a lot about the retailers'' target audience. In fact, Target is working very hard to upscale the grocery coatumes business in much the same way it has with its discount stores. Brightly colored signs and artfully displayed produce greet customers as they enter the grocery side of the building, which is branded Archer buy Farms Market.

Prepared adult foods, pizza, deli and bakery departments wrap around the produce coatumes area, and Krispy Kreme donuts sit in self-serve cases along the perimeter. Sushi, which was previously displayed at a dedicated service counter buy near the prepared foods, has been moved. Pre-packed sushi combinations are now in a self-service refrigerated island at the edge of the produce department.The Archer adult Farms private label program has been expanded to an estimated coatumes 100 skus. buy Bread products, including hamburger rolls and buns, milk and eggs all sport the Archer Farms label, although the store''s branded ice cream that was present in Atlanta was absent from the Orlando store.