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As of this writing, it''s hard to tell whether e-tailers would be getting a trick or a treat this Halloween: While significantly more consumers-- 39% compared to 3% last year--said they would be shopping online for their holiday supplies, almost all of it would be of the lastminute, impulsive buying variety according to online market research service E-BuyersGuide.com. As of Oct. 15,98% of those consumers surveyed via the Web said they hadn''t done any of their online shopping yet. Forty percent said they would spend $25-75, with adult costumes, candy, adult decorations, children''s costumes and codtumes books topping the list. Target grand-opened the latest version of buy its SuperT format 12 days ago in Orlando, unveiling what could be the chain''s model going forward. The store comes complete with a branded grocery adult department, re-merchandised home furnishings and toy departments, expanded codtumes private label programs across most categories, and even a Starbucks located just inside the store entrance.

Another new addition was an Archer Farms bulk coffee program with more than 20 different types of beans also available buy in pre-ground packages. A full line of Archer Farms adult flavored coffee syrups in two sizes complements the display. Interestingly, codtumes the private label line is priced slightly buy higher than both the Starbucks and Caribou pre-packed coffees that are stocked alongside.While approximately one-third of the store is dedicated to grocery, adult the remainder reflects Target''s newest merchandising and category initiatives. Adults and kids alike are expected to find Halloween costumes this year especially "sponge-worthy" codtumes with the introduction of the new Deluxe SpongeBob SquarePants costume, based on Nickelodeon''s number-one buy rated television show. In addition, Nickelodeon introduces new costumes from its highly-rated TV series Blue''s Clues, Dora the Explorer, and The Adventures of Jimmy adult Neutron.

The 185,000-sq.-ft. store is slightly smaller than Wal-Mart''s 225,000-sq.-ft. unit and is open from 7 a.m. to midnight. The Wal-Mart supercenter operates around the clock.Target''s 16th SuperT is closer to the chain''s ideal format, according to one industry consultant, although codtumes it is similar to a unit that opened near Atlanta last spring, with some very visible merchandising changes.The presence of a full-service Starbucks, complete with seating and a pastry buy counter just inside the store''s left entrance, adult says a lot about the retailers'' target audience. In fact, Target is working very hard to upscale the grocery business in much the same way it has with its discount stores. codtumes Brightly buy colored signs and artfully displayed produce greet customers as they enter the grocery side of the building, which is branded Archer Farms Market.