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As of this writing, it''s hard to tell whether e-tailers adult would be getting a trick or a treat this Halloween: While significantly more consumers-- 39% compared to 3% last year--said they would be shopping online for their holiday supplies, almost all of it would be of the lastminute, impulsive buying costunes variety according to online market research service E-BuyersGuide.com. As of Oct. 15,98% of those consumers surveyed buy via the Web said they hadn''t done any of their online shopping yet. Forty percent said they would spend $25-75, adult with adult costumes, candy, decorations, children''s costumes and books topping the list. Target costunes grand-opened the latest version of its SuperT buy format 12 days ago in adult Orlando, costunes unveiling what could be the chain''s model going forward. The store comes complete with a branded grocery department, re-merchandised buy home furnishings and toy departments, expanded adult private label programs across most categories, and even a Starbucks costunes located just inside the store entrance.

The 185,000-sq.-ft. store is slightly buy smaller than Wal-Mart''s 225,000-sq.-ft. unit and is open adult from 7 a.m. to midnight. The Wal-Mart supercenter operates around the clock.Target''s 16th SuperT is closer to the chain''s ideal format, according to one industry consultant, although it is similar to a unit that opened near Atlanta last spring, with some very visible merchandising changes.The presence of a full-service Starbucks, complete with seating and a pastry counter just inside the store''s left entrance, says a lot about the retailers'' target audience. In fact, Target is working very hard to upscale the grocery business in much the same way it has with its discount stores. Brightly colored signs and artfully costunes and buy displayed produce greet customers as they enter the grocery side of the building, which is branded Archer Farms Market.