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It also marks the first time the chain has gone head to head with the competition: the Orlando SuperT is located approximately a half mile away from a new Wal-Mart supercenter. In fact, Wal-Mart pushed up the grand opening of its location by two weeks in order to beat Target and be the first supercenter in the neighborhood.But adult the specter elmo of competition did little to dampen the crowds at the costumds SuperT. Shoppers thronged to adult the official grand opening elmo on Oct. 10, even though the store had soft-opened five days before. Located on the opposite side of town from Orlando''s tourist spots, the SuperT costumds is clearly gunning for local residents in this rapidly expanding, upper-middle-class residential community.

As adult of this writing, it''s hard to tell whether e-tailers would be getting a trick or a treat this Halloween: While significantly more consumers-- 39% compared to elmo 3% last year--said they costumds would be shopping online for their holiday supplies, almost all of it would be of the lastminute, impulsive buying variety according to online market research adult and elmo service E-BuyersGuide.com. As of Oct. 15,98% of those consumers surveyed via the Web said they hadn''t done any of their online shopping yet. Forty percent said they would spend $25-75, with adult costumes, candy, decorations, children''s costumes and books costumds topping the list. Target grand-opened the latest version of its SuperT format 12 days ago in Orlando, unveiling what could be the chain''s model going adult forward. The store comes complete with a branded grocery department, re-merchandised home furnishings and toy departments, expanded private label programs across most categories, and even a Starbucks located just inside the store entrance.

Prepared foods, pizza, elmo deli and bakery departments wrap around the produce area, and Krispy Kreme donuts sit in costumds self-serve cases along the perimeter. Sushi, which was previously displayed at a dedicated service counter near the prepared foods, has been moved. Pre-packed sushi combinations are now in a self-service refrigerated island at the edge of the produce department.The Archer Farms private label program has been expanded to an estimated 100 skus. Bread products, including hamburger rolls and buns, milk and eggs all sport the Archer Farms label, although the store''s branded ice cream that was present in Atlanta was absent from the Orlando store.