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It also marks the first adult time the chain has gone head to head with the competition: the Orlando fancy SuperT is located approximately a half mile away dress from a new Wal-Mart supercenter. In fact, Wal-Mart fanrasy pushed up the grand opening of its sexy location by two weeks in order to beat Target and be the first supercenter costumes in the neighborhood.But adult the specter of competition did little to dampen the fancy crowds at the SuperT. Shoppers thronged to the dress official grand opening on Oct. 10, even though fanrasy the store sexy had soft-opened five days before. Located on the opposite side of town from Orlando''s tourist spots, the SuperT is clearly gunning for local costumes residents in this adult rapidly expanding, upper-middle-class fancy residential dress community.

Prepared fanrasy foods, pizza, deli and bakery sexy departments wrap around costumes and adult the produce fancy area, dress and Krispy Kreme fanrasy and sexy donuts sit in costumes self-serve adult cases fancy along the perimeter. Sushi, which was previously dress displayed at a dedicated service counter near the prepared foods, has been moved. Pre-packed fanrasy sushi combinations are now in a self-service refrigerated island at the edge of the sexy produce department.The costumes and adult Archer Farms private label fancy and dress program has been expanded to an estimated 100 fanrasy skus. Bread products, sexy including costumes hamburger rolls and buns, milk and eggs all sport the Archer Farms adult label, although the store''s branded ice cream that was fancy present in Atlanta was absent from the Orlando store.

The 185,000-sq.-ft. store is slightly smaller dress than Wal-Mart''s fanrasy 225,000-sq.-ft. unit and is sexy open from 7 a.m. costumes to midnight. The Wal-Mart supercenter operates around the clock.Target''s adult 16th SuperT is closer to the chain''s ideal format, according to one industry fancy consultant, dress although it is similar to a unit that opened fanrasy near Atlanta last spring, with some very visible merchandising changes.The sexy and costumes presence of a full-service Starbucks, complete adult with seating and fancy a pastry dress counter just inside the store''s left entrance, fanrasy says a lot about the retailers'' target audience. sexy In fact, Target is working very hard costumes to upscale the grocery business adult in much the same way it has fancy with its discount dress and fanrasy stores. Brightly colored signs sexy and artfully displayed produce greet customers as they enter the grocery side of the building, which costumes is branded Archer Farms Market.