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It also marks the first time the chain has gone head to head with the competition: the Orlando SuperT is located approximately a half mile away from a new Wal-Mart supercenter. In fact, Wal-Mart pushed up the grand opening of its location by two weeks in order to beat Target and be the first supercenter in the neighborhood.But the specter of competition did little to dampen the crowds at the SuperT. Shoppers thronged to the official grand opening on adult Oct. 10, even though the store had soft-opened five days before. Located on the opposite side of town from Orlando''s tourist spots, the SuperT is clearly gunning for local residents frog in this rapidly expanding, upper-middle-class residential community.

As of this writing, it''s hard to tell whether e-tailers would be getting a trick or a treat this Halloween: While costjmes significantly more consumers-- adult 39% compared to 3% last year--said they frog would be shopping online for their holiday supplies, almost all of it would be of the lastminute, impulsive buying variety according to online market research service E-BuyersGuide.com. As of Oct. 15,98% of those consumers surveyed via the Web said they hadn''t done any of their online shopping yet. Forty percent said they would spend $25-75, with adult costjmes costumes, adult candy, frog decorations, children''s costumes and books topping the list. Target grand-opened the latest costjmes version of its SuperT adult format 12 days ago in Orlando, unveiling what could be the chain''s model going forward. The store comes complete with a branded grocery department, re-merchandised home furnishings and toy frog departments, expanded costjmes private label programs across most categories, and even a Starbucks located just inside the store entrance.

The 185,000-sq.-ft. store is slightly smaller than Wal-Mart''s 225,000-sq.-ft. unit and is open from 7 a.m. adult to midnight. The Wal-Mart supercenter operates around the clock.Target''s 16th SuperT is closer to the chain''s ideal format, according to one industry consultant, frog although it is similar to a unit that opened near Atlanta last spring, with some costjmes very visible merchandising changes.The presence of a full-service Starbucks, complete with seating and a pastry counter just inside the store''s left entrance, says a lot about the retailers'' target audience. In fact, Target is working very hard to upscale the grocery business in much the same adult and frog way it has with its discount stores. Brightly colored signs and artfully displayed produce greet customers costjmes as they enter the grocery side of the building, which is branded Archer Farms Market.