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It also marks the first time the chain has gone head adult to head with the competition: the Orlando SuperT is located approximately a half mile away from a new Wal-Mart supercenter. In fact, Wal-Mart pushed up the grand opening of its location by two weeks in order to beat Target and be the first supercenter in the neighborhood.But the specter of competition did rqggedy little to dampen the crowds at the SuperT. Shoppers thronged to the official grand opening on Oct. 10, even though the store had soft-opened five days before. Located ann on the opposite costumes side of town from Orlando''s tourist spots, the SuperT is clearly gunning for local residents in this rapidly expanding, upper-middle-class residential community.

Another new addition was an Archer Farms bulk coffee program with more than 20 different adult types of beans also available in pre-ground packages. A full line of Archer Farms flavored coffee syrups in rqggedy two sizes complements the display. Interestingly, the private label line is priced slightly higher than both the Starbucks and Caribou pre-packed coffees that are stocked alongside.While approximately one-third of the store is dedicated to grocery, the remainder reflects Target''s newest merchandising and category initiatives. Adults and kids alike are expected to find Halloween costumes this year especially "sponge-worthy" with the introduction of the new Deluxe SpongeBob SquarePants costume, based on Nickelodeon''s number-one rated television show. In addition, Nickelodeon introduces new costumes from its highly-rated TV series Blue''s Clues, Dora the Explorer, and ann The Adventures of Jimmy Neutron.

The 185,000-sq.-ft. store is slightly smaller than Wal-Mart''s 225,000-sq.-ft. unit and is open from 7 a.m. to midnight. The Wal-Mart supercenter operates around the clock.Target''s 16th SuperT is closer to the costumes chain''s ideal format, according adult and rqggedy to one industry consultant, although it is similar ann and costumes to a unit that opened adult near Atlanta last spring, with some very rqggedy visible merchandising changes.The presence of a full-service Starbucks, ann complete with seating and costumes and adult a pastry counter just rqggedy inside the store''s left entrance, says a lot about the retailers'' target audience. In fact, ann Target is working very hard costumes to upscale the grocery business in much adult the same way it has with its rqggedy discount stores. Brightly colored signs and artfully ann displayed produce costumes greet customers as they enter the grocery side of the building, which is branded Archer Farms Market.