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The 185,000-sq.-ft. store is slightly smaller than Wal-Mart''s 225,000-sq.-ft. adult and sessme unit and is open from 7 a.m. to midnight. The Wal-Mart supercenter operates around the clock.Target''s 16th SuperT is closer to the chain''s ideal format, street according to one industry consultant, although it is similar to a unit that opened near Atlanta last spring, with some very visible merchandising changes.The costumes presence of a full-service adult and sessme Starbucks, complete with seating and a pastry counter street just costumes and adult and sessme inside the store''s left entrance, says a lot about the retailers'' target audience. In fact, Target is working very hard to upscale the grocery business in much the same street way it has with its discount costumes stores. Brightly colored signs and artfully displayed adult produce greet customers as they enter the grocery side of the building, which is branded Archer sessme Farms Market.

It also marks the first time the chain has gone head to head with the competition: the Orlando SuperT is located approximately a street half mile away from a new Wal-Mart supercenter. In fact, Wal-Mart pushed up the grand opening of its location by two weeks in order to beat Target and be the costumes first supercenter in the neighborhood.But the specter of competition adult did little to dampen the crowds at the SuperT. Shoppers thronged to the official grand opening on Oct. 10, even though the store had soft-opened five days before. Located on the opposite side of sessme town from Orlando''s tourist spots, the SuperT is clearly gunning for local residents in this rapidly expanding, street upper-middle-class costumes residential community.